Master AI Labs

Websites for real estate agents, brokerages and developers in Florida

Buyers and sellers look you up first. Give them a reason to call you.

A real estate website should show who you are, your listings or projects and the areas you know, with forms that send every request straight to your email. In Florida every real estate ad, websites included, must carry the brokerage’s licensed name next to your contact details. We build it, host it and keep it current.

Rather build it yourself? Try Atlas Web, our AI website builder

  • Personal, team or brokerage brand
  • Listings and projects showcase
  • Every request emailed to you at once
  • Written quote before any work starts
Sample design
Sample website design for Sandwren Realty, a fictional brokerage, on a computer screen: a large photo of a home, featured homes, a button to ask about a home and the brokerage name next to the contact details
The same sample design on a phone: the brokerage name and phone number at the top, a home photo, and call and ask-about-a-home buttons that stay at the bottom of the screen

Sample design. Sandwren Realty is a made-up brokerage with a fictional 555 phone number, the homes are licensed stock photos, not real listings, and there are no prices or addresses on purpose. A layout we made for this page.

What it needs

What a real estate website needs.

Six things we build into every real estate site, and why each one matters to a buyer or seller choosing who to call.

  • Your brand, personal or brokerage

    An agent’s own site, a team site or a brokerage site: your story, your areas, your photo and the brokerage you work under, shown the way Florida requires.

  • Listings and projects

    Featured listings, past sales or a developer’s projects with photos and details you control. For live MLS listings we link or embed the IDX search you already use through your broker; we don’t promise a feed of our own.

  • Requests in your inbox at once

    Contact and showing-request forms email you as soon as someone sends one. The requests are yours: we never sell them or share them with other agents.

  • Neighborhood and area guides

    Guides to the places you know: parks, shops, commutes, the kind of homes, flood zones. They describe the places, never who should or shouldn’t live there.

  • Words from real clients only

    Quotes from people you actually helped, with their permission. Federal rules ban fake reviews, and we never write or buy them.

  • Your brokerage name, next to your contact details

    Florida requires the brokerage’s licensed name in every ad, and on a website right next to, above or below the phone, email or address. We build it into every page.

Your license

Show your license and your brokerage the Florida way.

Florida licenses real estate professionals through the Florida Real Estate Commission, part of the DBPR. License numbers start with:

  • SL Sales associateWorks under a broker’s supervision.
  • BK BrokerCan run a brokerage. A broker who works under another broker is a broker associate.
  • CQ Brokerage corporationA real estate corporation registered as a brokerage.

All real estate advertisements must include the licensed name of the brokerage firm, and on a website it must sit adjacent to, or immediately above or below, your contact information (rule 61J2-10.025, Florida Administrative Code). Team names may use “team” or “group”, can’t be printed larger than the brokerage’s name, and can’t use words like “Realty” or “Real Estate” (rule 61J2-10.026).

General information, not legal advice. Check the current rules with the Florida Real Estate Commission and your broker.

How it shows on your site (example)

Your Name

Sales associate · SL [your number]

Brokerage: [your brokerage]

How anyone can check a Florida real estate license in a minute

  1. Open the state’s license search at myfloridalicense.com.
  2. Choose “Search by Name” or “Search by License Number”, then type the name or the number.
  3. Check that the name matches, the license type fits the work, and the status shows the license is current and active.
Open the state’s license search

Fair housing and listings

The rules every real estate site has to respect.

Beyond the brokerage name, three more rules shape what a real estate website can say and show.

  • Area guides without preferences. Fair housing law bans advertising that indicates a preference, limitation or discrimination because of race, color, religion, sex, handicap, familial status or national origin, including through words, photos or symbols (42 U.S.C. 3604(c); 24 CFR 100.75; section 760.23, Florida Statutes). Our guides describe places, not people.
  • IDX listings come through your broker. MLS listings on a website come through IDX, under the broker’s MLS participation and a licensed data agreement; Stellar MLS, for example, puts every IDX display under a participating broker’s control and bans telling consumers they can “search the MLS” (Stellar MLS rules, Article 19). We link or embed the IDX search you already have.
  • REALTOR® is a membership mark. Only members of the National Association of REALTORS® may call themselves REALTORS®, and Florida bars using an association’s designation you aren’t entitled to (rule 61J2-10.027). We use the words that fit you.
  • Real client words only. Federal rules ban fake reviews, including ones written as if by people who never worked with you (16 CFR Part 465).

General information, not legal advice. Your broker and your MLS have the final word on listings and advertising.

How it works

From your first message to a site that brings you calls.

  1. Tell us about your business

    Agent, team, brokerage or developer; your areas, your brokerage and the IDX tool you use, if any. One email or one call is enough.

  2. Get a written quote

    A plain-English plan for the pages and a written price. Nothing starts until you say yes.

  3. See it before it goes live

    You click through a working version on your phone, the way a buyer or seller would, and tell us what to change.

  4. We host it and keep it current

    Secure hosting, updates and backups are on us, with one content change a month included, such as a new featured home.

Two ways to get your site.

Done for you

Our team designs it, builds it and looks after it

  • A written quote before any work starts
  • A first version to click through, early on
  • Hosting, updates and backups handled by us
  • One person answers for the work, start to finish

Do it yourself

Or build it yourself with Atlas Web

Describe your business in one sentence. Atlas Web writes the words, designs the pages and adds the images. Then you change anything just by asking, in English or Spanish.

  • See your finished site in about 30 seconds, free
  • Start with 500 free credits. No card needed
  • Preview every page before you pay
Can my website show MLS listings?

Through IDX, yes, under your broker’s MLS participation and a licensed IDX provider. We link or embed the IDX search you already use; we don’t promise an MLS feed of our own.

Does my brokerage name have to be on my website?

Yes. Florida requires the licensed name of the brokerage firm in all real estate advertisements, and on a website next to, or right above or below, your contact information (rule 61J2-10.025, Florida Administrative Code). This is general information, not legal advice.

What can my neighborhood guides say?

Describe the place: parks, shops, commute times, the kinds of homes and flood zones. Fair housing rules ban words, photos or symbols that suggest who should or shouldn’t live somewhere (24 CFR 100.75).

Can I call myself a REALTOR® on my site?

Only if you are a member of the National Association of REALTORS®; the term is a membership mark, not a job title. Otherwise “real estate agent” or “sales associate” is the right wording.

How much does a real estate website cost?

Every website job gets a written quote before any work starts, and our website price guide shows our real price ranges. Tell us what you need and you get a plain-English plan and your exact price, usually within a few hours and always within one business day.

Should my site be in Spanish too?

If you serve clients in Spanish, yes. More than 1 in 5 Floridians age 5 and older speak Spanish at home (U.S. Census Bureau, 2020–2024). We write both versions.

Ready when you are

Want to see your real estate website before you decide?

Tell us about your business and your areas in your own words. We usually reply within a few hours, and always within one business day, with a plan and a written quote. Nothing starts until you say so.

Prefer to do it yourself? Build your site with Atlas Web, our AI website builder.